Contenidos:
How law protect brands?
- why such protection is important?
- rules of fair competition, civil law, IP law
- mala prohibita
- EUIPO and Polish Patent Office
How to promote legally brands on the Internet?
- why this topic is important nowadays?
- area of risk
- trademark, copywriting, protection of image, forbidden commercials, comparative advertising, influencing
Trademark - is it so important to protect?
- trademark - what is it?
- what can be protected by trademark?
- trademark, name of the company, brand - what is the difference?
- what is the protection of it?
- what is the procedure and how to check if some graphic is registered?
- examples
El seminario será una exposición teórico-práctica en lengua inglesa, con participación activa del alumnado.
Imparte: Anita Kubanek. Graduate of Kazimierz Wielki University in Bydgoszcz - Faculty of Administration and Social Science. Doctor of Juristic Science (Adam Mickiewicz University in Poznan). Graduate of Master of Business Administration (Wyższa Szkoła Bankowa in Toruń / Franklin University USA). Specializes in economic law, economic criminal law, penal revenue law and IP law. Associated through 10 years with munitions industry. Experienced in public relations, human resources, marketing and management. Participant of many projects aimed at improving of teaching skills and using modern approaches of education. Participant and implementer of projects connected to business activity and enterprise. Member of plenty of networking groups and associations. Participant of plenty of conferences about law and business topics. Entrepreneur in area of business training.
Dirige: Luis Javier Capote Pérez. Profesor de Derecho Civil, Departamento de Disciplinas Jurídicas Básicas de la ULL. Miembro de la Cátedra UNESCO “Cultural Property Law” (Universidad de Opole). Miembro del consejo de redacción de la revista “Santander Art & Culture Law Review”.
Coordina: Eva María González Lorenzo. Vocal de la Cátedra Cultural “Francisco Tomás y Valiente” de la Universidad de La Laguna.
CERTIFICADO DE ASISTENCIA: La ULL, a través del Vicerrectorado de Cultura, Participación Social y Campus Ofra y La Palma, emitirá un certificado de asistencia a todas aquellas personas que participen, previa inscripción en la actividad.
Contacto: 922 319 616 / 922 319 626 - [email protected]
